Hi, 
I’m Shai.
Product design leader, UX consultant, and Head of the Graphic Design & Digital Product Department at Tiltan.
I’ve spent more than 15 years designing digital products. At Pearson I led UX for learning platforms used by millions of students, including the Pearson+ AI Tutor. At Shutterfly I led the mobile app redesign and managed a team of designers. I also co-founded Origin, a specialty coffee marketplace I designed and built from scratch. Along the way I’ve built design systems, led teams, and designed AI features that people trust and keep using.
Today I’m also Head of the Graphic Design & Digital Product Department at Tiltan. My work there focuses on preparing designers for how the industry works now: modernizing the digital product curriculum, bringing AI tools into how students design and build, and building partnerships between the college and industry. Teaching pushes me to test new methods and tools early and to explain clearly why they work. I bring that same thinking to every team I consult for.
The academic role runs alongside my consulting work. Each year I take on a select number of consulting projects, workshops and design leadership roles, where I work hands-on with product, design and engineering teams. If your team needs senior UX thinking, a fresh look at a product, or a clear way to start designing with AI, let’s talk.
Preparing designers for how the industry works now
Modernizing the curriculum
Digital product design taught the way teams actually work today.
Bringing in AI tools
AI-assisted design and prototyping as part of everyday studio work.
Mentoring designers
Guiding the next generation from first project to first job.
Connecting with industry
Partnerships that bring real products and real teams into the classroom.
Where I’ve done it
- 2026–nowHead of Graphic Design & Digital Product Department, TiltanLeading the department’s curriculum, AI integration and industry partnerships.
- 2025–nowCo-Founder & CDO, OriginCo-founded a specialty coffee marketplace with two partners, and designed and built it from scratch. 1,000+ subscribers.
- NowIndependent UX consultantConsulting, workshops and mentorship for product teams.
- 2022–2026UX Lead Designer, PearsonLed UX for Pearson+ learning platforms serving 5M+ active users, including Study Prep, Channels and the AI Tutor. Unified 3 legacy systems into one framework and set shared navigation and UX foundations that sped up the design team by 30%.
- 2020–2022Senior UX Manager, ShutterflyManaged 5 web and mobile designers and led the mobile app redesign. Raised checkout conversion by 4.5% and cut cart abandonment by 12%.
- 2017–2020Principal Designer, ShutterflyLed design across web, iOS and Android for 10M+ customers a year, and launched a personalized creation feature that became a top-3 holiday revenue driver.
- 2012–2017Senior Designer, Shutterfly / PhotoccinoBuilt the company’s first UI guidelines and design standards, used by 3 product teams.
What I bring to the table
Design & strategy
UX strategy and leadership, complex flows and system design, design systems, DesignOps, cross-functional collaboration.
Research & data
User research, discovery methods, A/B testing, and data-driven decisions.
Design tools
Figma, Sketch, Principle, InVision, and Adobe Creative Suite, including advanced illustration and graphic design.
AI & prototyping
AI-powered design workflows, Cursor, Lovable, Figma Make, and prompt engineering for UX.
What you can expect
I start by listening
To your users, your team and your numbers — before I suggest a single change.
Decisions get made together
Product, design and engineering in the same room, so what we design is what gets built.
Clear priorities, not a long wish list
You’ll know what to fix first, what it’s worth, and what can wait.
Have a product that needs a fresh pair of eyes?
Tell me what you’re working on. I’ll get back to you within one business day.
sshiloni@gmail.com